Baidu SEO : Off-page optimization
1).Baidu Webmaster Tools
Much like how Google has its key SEO and content tools for brands and marketers to use and monitor campaigns, Baidu’s equivalent is the Baidu Webmaster Tools. It has various features for webmasters under six categories including site management, data submission, site configuration, site analysis, site security, and other tools.
Some of the most useful features include validating an HTTPS site with Baidu, applying for brand terms protection, automatically submitting content to Baidu for indexation, submitting broken links to Baidu, minimizing negative SEO effects caused by site migration, etc.
2).Optimize backlinks for Baidu SEO
Creating great content will bring organic traffic to your site. However, to get the most exposure, you need to also proactively promote your content.
To optimize your promotion efforts, identifying the right websites to promote to will be very important for your brand exposure. Ideally, the desired website should be authoritative, relevant to your brand and contain a diverse range of content.
To jump-start link prospecting, here are 3 suggestions:
As with any Chinese digital strategy, there is a wide range of facets to consider, and we understand that getting set up with Baidu marketing can be overwhelming. If you have any questions about creating a Baidu account or want a better understanding of SEM and SEO marketing in China, contact us!