Top 5 Low-cost Marketing Ideas To Boost Your On-demand Servicing Business

On-demand business models have been transforming the outlook of many sectors. Getting the word out about your on-demand service business is one way to attract customers and earn a profit. Indeed, many aspects of your on-demand service business may depend on it. 

However, the increasing usage of social media and digital marketing has made it easier and quite cost-effective to market your online servicing business. On-demand servicing is nothing but a quick solution to people’s daily needs. Here are some of the on-demand service, 

• Laundry service
• Handyman service
• Medicine delivery service
• Taxi booking service
• Errand booking service
• Etc. 

The above image clearly reflects that consumption of online services is increasing with the time and 72% of American adults have at least used one of the above services into their daily lives. 

If you are an early-stage startup and entrepreneur are looking forward to expanding their businesses reach with a low budget, here we have included five low-cost marketing ideas to get you started.

In the last few years, the on-demand servicing apps are dominating the market because now people no longer need to find electricians, handymen, or carpenters in the local streets. They need to open the app, and within a couple of clicks, they will be able to access professional service providers with ease and get their work done. 

Business owners are revamping their existing service business and looking forward to embracing Elluminati Inc Gojek Clone app solution to their business as it directly connects users to skilled service providers, ensuring the highest return on investment in a short time. Paid marketing such as Facebook and Google ads is not the only way to bring new customers. 

Organic social media traffic includes publishing content that drives engagement. For instance, users are likely to share informative posts, and these shares lead to greater brand awareness. Try to publish high-quality graphics and informative content that users find interesting and authentic. 

Gaining organic traffic through social media is one of the cost-effective ways to on-demand service business. It will cost you less than traditional marketing methods and gives you optimum results. 

One of the significant reasons behind the popularity of the on-demand service industry is having a mobile application that allows users to book services and get it done without stepping out from home. If you have a powerful app solution, you can win the half battle, and your customers will access your services easily from anywhere, anytime. 

According to the recent survey from Inc. com, 95% of people learn about on-demand and other local service businesses online than anywhere else. Your customers expect that your on-demand business will have an app, and if you fail to offer a robust app solution, they will find services elsewhere. 

Your app allows customers to reach your business 24/7. Make sure your app has all the modern features such as multiple payment integration, push notifications, social media sharing, reviews, ratings, etc. help business owners make their online presence strong and gain customer trust. 

YouTube is the second largest search engine after Google. Now that we are exploring our way through on-demand servicing business, let’s go through this fascinating option and how it is beneficial for your business. According to Hootsuite’s recent survey, YouTUbe has two billion monthly users. Hence it would not be wrong to consider YouTube as the most effective marketing way. 

Many on-demand business startups engage in advertising on YouTube; thus, they get in contact with other YouTubers and sign a contract with celebrities and influencers who will talk about their services and get viewers that ultimately promote their services.

The above statistics clearly show that monthly logged-in users are increasing across the globe, hence connecting with the audience through YouTube would be beneficial for your on-demand service startup business. Usually, it is not that much cost-effective way but as compared to other paid advertising options. It is comparatively low, and you can easily reach out to the regional audience and expand your business horizon from the bottom line. 

This is another low-cost marketing way to promote your on-demand services. The probability of selling to a repeat customer is 50 to 60 percent high, while the probability of selling to a new customer is only 5 to 10 percent. Hence, it is very important to keep your current customers happy by boosting loyalty through attractive codes and reward programs. 

For instance, you can offer 50% off who install your on-demand service app and make their first transaction. It feels customers happy, and they will engage with your business more and more. This is another important reason why customers are obsessed with the on-demand service app because either directly or indirectly, they get codes, coupons, and other perks that encourage them to avail services online instead of offline. 

Once your app is launched, promote special offers on your social media account to incentivize your followers to like, share, and subscribe. Don’t forget to add coupons to your application and website to increase app downloads and web traffic as well. If you have customer information such as mail id and other contact details, send them exclusive offers and make your customer base strong.

An on-demand service business is about bringing awareness to the general public and convincing them to use your services. Depending upon your target audience, you can brainstorm what type of event you want to sponsor. It is a highly cost-effective way to promote your on-demand services. 

For example, business events, college fests are appealing ways to promote the services that guarantee you a young crowd and allow you to connect with all sorts of people.

Marketing for an on-demand servicing business is challenging, especially when you are looking for cost-effective ways. Knowing what to do or where to start can be overwhelming. Sometimes what works for one industry may not work for another. These days, most of the on-demand services business owners leverage digital channels such as social media, email, and their application to connect with current and prospective customers.