These Instagram Marketing Tips Can Help You Achieve Your Business Objectives Easily

Almost everyone and their friends and relatives and colleagues are on Instagram now. When it was launched, Instagram was for individuals. But now we see the presence of a growing number of businesses too on this platform? Is this a good development? Obviously yes and for some good reasons too. 

Let’s Understand The Statistics First: 

• Instagram has more than one billion active monthly users
• There are 500 million daily Instagram Stories
• The platform is currently being used by over 60 percent of the global adults
• There are over 25 million business profiles on Instagram
• A large percentage of Instagram users follow business accounts too
• Many say their purchases have been influenced by Instagram

It is clear that Instagram is now a global platform that allows brands to do many things including showcasing products and motivating audiences. The popularity of Instagram is such that a huge percentage of users visit their accounts every day and often multiple times in a day. This is an opportunity that businesses cannot simply let go of. New businesses might find it a bit intimidating to get started on Instagram but these Instagram marketing tips will help you in making a smooth and successful start.

Instagram can help improve brand awareness and is a great platform for introducing new products because users do search for brands on the platform. You can promote your brand in a simple and authentic manner to your potential customers.

Tip # 1: Create a Business Profile

The first thing to do is obviously to switch to an Instagram business profile by creating a business account. The benefits are many. Users can visit your website and click on the contact tab to connect with your business. The impressions can be calculated by using the Insights analytical tool. 

Tip # 2: Make Use of Sponsored Ads Feature

You can use the platform to reach out to a huge audience directly in a very cost-effective manner. As one of the top Instagram marketing tips, you can enjoy an additional benefit since Instagram and Facebook are connected. The FB experience can be applied on Instagram to reach out to your audience. You can use images as well as videos in a very creative manner to promote your brand and in a very non-intrusive manner. This can even boost the conversion rate. 

Tip #3: Partnering with Influencers

Instagram Influencer Marketing is one of the key reasons why businesses are keen to get on this platform. You can reach potential customers on Instagram by connecting with relevant influencers with a dedicated and loyal audience. It is one of the easiest ways of getting your brand out of the clutter and promoting it to the right audience.

Looking for the best Instagram marketing tips? Relevance.com is the right online resource for knowing everything about starting a business account on Instagram and how to manage it for the best outcome. Relevance is a community of marketing professionals dedicated to content management and marketing. You can find excellent articles on topics such as Instagram influencer marketing here.