What name comes to your mind when you think of ‘The Best’ dating app in the market? I am sure it’s Tinder- the king of dating apps!

Tinder was launched in 2012, but by then, there were dozens of dating apps in the market viz: Match Mobile, Skout, eHarmony Grindr etc. to name a few. These apps already had millions of downloads. Then how did Tinder manage to top the chart? How it became a multinational favorite from being a local app in Los Angeles?

Well, this article will explain all about how to build an amazing ‘online dating’ app similar to Tinder. This market is loaded with opportunities and growing at a fast pace. Entrepreneurs and investors from all around the world are taking a keen interest in this sector. Even a reputed social networking app like Facebook has dived into the world of dating now.

So, without further ado, let’s get some insights on how to develop an exemplary dating app.

Key Considerations for Creating the Dating app of Your Dreams!

Choosing your Niche- Your Target Audience Group(s)
This is the most crucial data that acts as a powerful weapon in your dating app development journey. For deciding your target audience, there are two major categories: demographics and psychometrics.

In the demographic category, the target audience can be decided based on facts and figures. For instance the age of the target groups, their gender, location, occupation, income level, ethnic background, education, behavior, etc.

The psychometrics group includes a detailed portrait of the target audience. This profile defines the audience by taking into consideration their core values, hobbies, interests, personality traits, views on online dating, attitudes, lifestyles, issues they encounter while dating people from various communities. This analysis will help you determine your target audience and hence the project scope and promotion strategy.

Detailed Study of Competitors
We know how flooded this market already is with all kinds of dating apps. Analysis of competitors- both low-quality and top-trending dating apps, will enrich you with vital tips to grow fast and wisely. You need to study the below factors.

• Unique Selling Points (USPs) of the top-trending apps. For instance, the swipe feature of Tinder.
• Reasons for failure and drawbacks of low-rated dating apps.
• Reviews and feedback of end-users- both positive and negative to understand which features of the competitor app has issues or are missing
• Features of both- local and global apps

Intelligent Match-making Algorithm
According to a study, common interests and attractive looks are the major criteria that users are looking for when they search for their match. So, for developing a unique match-making algorithm, you can first create an insightful questionnaire to gather the necessary information from the users and then apply necessary algorithms to extract the best match

Security of the Dating Platform
While dating online, most users want to make sure their personal information is safe and they don’t meet fake people. They are looking for a trustworthy platform where they establish a genuine relationship. Hence, security should be the top-most priority in your dating app development process.

Here are a few security measures that can be introduced to avoid frauds and scams:

• Encrypted code: To protect the source code by using modern algorithms and API encryption.
• Testing code security: Scanning the source code and running vulnerability tests from time-to-time.
• Protection of network connections: By conducting network penetration testing and storing the data in encrypted containers.
• Profile Verification: Photo and video verification or verification through phone numbers, social media accounts, etc. for avoiding catfishing and fake profiles.
• Sieving messages: To ensure that users don’t spread hate speech or threaten anyone.
• Blacklisting users: For users to get rid of unwanted profiles.
• Forbidding users: For users to raise voice and complain in case of offensive or indecent behavior.
• Risk Score option: So that users can rate the profiles of other users which seem fake or risky

Monetizing the App
There are several ways in which businesses can get help in monetizing the app like in-app purchases, in-app ads, premium access, etc. Never make a free version of your app releasing all the features at once.

Wrap-up:
According to Statista, a leading online portal for statistics and reports, around 80% of the people who used dating apps were satisfied and had a good experience. The reports also show that the market revenue for this domain is consistently increasing with an annual growth rate of 5%. So, things look bright, and entering this market is a brilliant idea.

Hopefully, this article gave you vital insights into dating app development. If you are thinking of developing a dating app and want a reliable tech partner, Biz4Solutions is the one. We have developed several apps in this domain.

Our rich experience in developing new-age mobile dating apps makes us the one-stop-solution for your project. Along with dating app development, we also provide social app development services for global clients.

Contact Biz4Solutions for more information on this!