Master E-Commerce With These 3 Tips

Jordan Davidson
Created by Jordan Davidson Dec 8, 2020

E-commerce provides a way for customers to get what they need with the click of a button. And this convenience is catching on! According to DigitalCommerce360, online sales have grown by 37% in this year alone, and that number is expected to grow even more in the next few years.

We want to help you succeed through this major shift, so check out our three tips for mastering E-commerce.

Optimize your website for online shopping.

According to BigCommerce, online sales are expected to surpass $740 billion by 2023. These tips will help you get every dollar you can out of that monumental growth.

  • Make your site mobile friendly. On Cyber Monday 2019, more than half of all online shopping happened via smartphone, according to Statista! Smartphones are now the dominant way people shop online, so make sure your website loads quickly and feels intuitive when accessed via mobile. Check out this guide from DataBox for in-depth advice on making your site mobile friendly.
  • Add a search bar. “For a great user experience, customers must be able to find what they’re looking for quickly and easily,” the experts at BigCommerce say. Many will want to use a search bar to navigate your site, so make sure your website has one that’s easy to find.
  • Display web banners. HowStuffWorks defines web banners as “a box containing graphics, text, and sometimes animation” that appears on your website. The box usually contains a message like “Click Here,” and links to a different page or part of your website when clicked. Web banners can promote key services or products and invite customers to shop for them.

Snap provides web banners you can install on your site quickly and easily! They make it simple for customers to shop your site, apply for our financing solutions, and finish the sale without leaving your website. Learn how to install them here.

According to a study from Marketo, about 44% of consumers use social media to research products and companies before making a purchase. Plus, social media gives you a chance to build genuine connections with customers, promote new products, and offer special deals, all for a low cost. 

Don’t lose business due to lack of social media presence! Here are some tips for getting the most out of social media. And if you don’t have social media yet, check out our guides to setting up Facebook, Instagram, and Twitter.

  • Build audience “personas.” “To understand your audience, you’ll want to create personas that represent the people within it,” the experts at Marketo say. Each social media channel offers data that can help you create these personas! Use our guides to Facebook Insights, Instagram Insights, and Twitter Analytics to find this data, then learn who your audience is and what they’re interested in. With this info, you’ll be better equipped to deliver content your audience will love.
  • Share interactive content. This is what makes social media, well, social. Social Media Today recommends running quizzes and polls, inviting followers to post their own content and tag you, or running a “tag a friend”-style contest. This can help generate engagement and establish a strong rapport with your audience.
  • Share visual content. According to Visme, posts with visual content drive 40% more conversions and 23% more engagement than text-only posts. They recommend sharing eye-catching and engaging content like infographics, customer photos, and, where appropriate and relevant, memes. 

Reach out using email marketing.

According to HubSpot, email generated $38 for every $1 spent on it in 2019. And that number is only going to go up, as they predict that over 4 billion people will use email daily by 2023. Reach hundreds, or even thousands, of customers via email with these tips!

  • Write intriguing subject lines. Subject lines make a difference in whether a customer opens your email or not. “Your subject line is your first (and maybe your last) impression on users,” the experts at WordStream say. “In many ways, your email subject line is more important than your email body.” A good rule of thumb is to keep your subject lines short and simple. Beyond that, though, you can get creative! WordStream recommends experimenting with humorous subject lines, subject lines containing a single word (i.e. “hi” or “open”), or subject lines that ask questions.
  • Promote time-sensitive deals. FOMO, or the “fear of missing out,” is a powerful tool for email marketing. Time-sensitive deals trigger your audience to act quickly so they don’t miss out on great savings. Send an email promoting a sale that ends soon, and use language like “don’t miss out” or “act fast” to pique your audience’s interest and get them to engage with your email.
  • Personalize, personalize, personalize. A 2019 study from Campaign Monitor revealed that customers respond well to personalized marketing emails. Emails with personalized subject lines are 26% more likely to be opened than emails with generic subject lines. Additionally, a personalized email is six times more likely to result in a sale! A simple action, like greeting a customer by name at the beginning of an email and/or including their name in your subject line, can make your customers feel more connected to you and encourage them to make a purchase. 

The increasing popularity of E-commerce presents a fantastic opportunity to grow your business. We hope these tips help you reach and exceed your goals!

New to Snap?

Visit us at to learn more about how we can grow your business by up to 30%!  


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