The company, under a new name, unveils premium version of its popular technology, empowering all businesses to create their best performing content
Starting today, EX.CO's self serve content marketing technology is available for every business, from small to enterprise, to turn their content into engaging experiences that audiences love and that also drive measurable business results.
“EX.CO is here to enable the creation of content that drives business results” says EX.CO Co-Founder and CEO Tom Pachys. “Companies today spend huge portions of their budget on digital user acquisition, there are tools that help them with the operational side of their content - but who’s there to make the content itself more effective? That is what our technology does - provides businesses with the tools to create content at scale that keeps their audiences engaged and drives them down the customer funnel. This, along with the unique data we provide, is transforming their marketing strategy.”
And EX.CO powered content actually makes an impact.
Nielsen has found that content created with EX.CO technology delivers 91% average brand lift which places it in the top 10% of all Nielsen Digital Brand Effect campaigns, globally, as well as a 7x higher increase in purchase intent than the industry average.
In addition, EX.CO powered content has an average of:
Okay, but what do stats like these mean for your business?
Don't just take our word for it...
Sky News always looks for bold ways of telling stories, and EX.CO offers us the ability to do that with interactive and engaging formats that help elevate our award winning journalism.
- Ronan Hughes, Editor, Sky News
Through our partnership with EX.CO, we were able to use their technology to engage the She Can STEM campaign audience (girls ages 11-15) with interactive content that communicated the message in a meaningful, inspiring and empowering way. The activation resulted in above average engagement and provided us with valuable data for user segmentation and conversion.
- Ellyn Fisher, SVP Marketing and Communications, Ad Council