Floret Joins the Magnolia Network

celsiaflorist
Created by celsiaflorist May 17, 2020

Floret Joins the Magnolia Network

After nearly a year of secrecy, I am so excited to finally be able to share the incredible news that we’ve been filming a documentary series about our farm for Chip and Joanna Gaines’s upcoming Magnolia network!
This new television network is part of Chip and Jo’s joint-venture with Discovery, Inc., and will debut in early October. Programming will center on home and gardening, food, design, lifestyle, and vancouver florist, community. We are thrilled to have been chosen to be a part of this groundbreaking new television network.

About a year ago we received a flurry of requests out of the blue from a wide range of production companies who were trying to come up with show ideas that centered on gardening. The ideas ranged from high-drama competition-style shows to container gardening on a studio set in Florida.
After sitting through close to a dozen conference calls, it became abundantly clear that none of the show concepts were a good fit for us. We sat down as a team and decided that we were done entertaining the idea of any type of show unless we could tell the real story of Floret and the bigger mission we’re working towards.
While I have really big goals for both Floret and myself, being on TV hasn’t been one of them. Television is not something that’s been a big part of our lives. In fact, for years all we had was an old VHS player, and Jasper and Elora never watched regular TV unless we were at a hotel. 

But a few years ago, a friend was talking about this couple who had a small business where they worked together and were trying to make their dream a reality. She said that even though our businesses were completely different, their story was similar to our own and that I should check out this show called Fixer Upper.
Within minutes of watching the first episode I was struck by how down-to-earth and genuine Joanna and Chip seemed, and was surprised and delighted to finally find something we could watch together as a family. 
Readmore: The Farmer & the {Florist} Interview: Christin Geall